![]() ![]() Recent years have shown not only growth in fraud scheme scales and ease of operating such scams, but also a growing awareness of fraud and its implications on advertisers and publishers alike. ![]() Setting aside specific industries, one couldn’t help but apply this logic to the online advertising industry and perhaps its biggest concern or “problem” – mobile ad fraud. Whether this problem is brewing the perfect cup of coffee or driving optimal ROI out of your marketing campaigns. When examining today’s economy, multi-billion dollar, publicly traded companies are obligated to show profit and growth, many of which offer solutions and services to “problems”. This is perhaps a very cynical approach to business, and does not apply to all companies and businesses, but it does make some economic sense. Some businesses could often take an approach that would refrain from providing a permanent solution that would make a problem go away, and would generally prefer to provide a temporary fix that would either decrease the problem’s short term impact, and will maintain the customer’s dependence on their solution in the long term. While upsetting, this statement illustrates the general business approach big companies can have towards their customers. ![]() Why eliminate a problem, when you can keep customers hooked on the solution? ![]()
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